Building an email list is essential for any business that wants to grow and stay in touch with their audience. However, growing your email list can be challenging, especially if you're just starting out. In this guide, we'll go over some of the best practices for email list growth, backed by statistics and data. Whether you're looking to increase conversions, build a loyal audience, or improve your overall email marketing success, these tips will help you get there. Let's get started!
1. Provide an incentive for signing up
Offering an incentive to sign up for your email list is a great way to increase the number of subscribers. According to a survey by MarketingSherpa, 58% of respondents said that a discount or special offer was the primary reason they subscribed to an email list.
2. Use pop-ups
Pop-ups can be an effective way to grow your email list. According to a study by Sumo, pop-ups have an average conversion rate of 3.09%.
3. Make your opt-in forms easy to find
Make it easy for people to sign up for your email list by placing opt-in forms in prominent locations on your website. According to a study by GetResponse, opt-in forms placed in the sidebar or header of a website have the highest conversion rates.
4. Use social media
Promoting your email list on social media can help you reach a wider audience. According to a study by OptinMonster, social media is the third most popular method for building an email list.
5. Use lead magnets
Offering a lead magnet, such as a free eBook or whitepaper, can be a powerful way to grow your email list. According to a study by OptinMonster, offering a lead magnet can increase conversions by up to 785%.
6. Use referral programs
Referral programs can be a great way to incentivize your subscribers to refer their friends and family to your email list. According to a study by Extole, referral programs can increase email list growth by up to 10%.
By implementing these best practices for email list growth, you can attract more subscribers, improve engagement, and drive more conversions from your email marketing efforts. Remember to keep experimenting with different strategies and tactics to see what works best for your audience and your business. With a bit of patience, persistence, and creativity, you can build a thriving email list that helps you achieve your marketing goals.
References
- MarketingSherpa's 2017 Email Marketing Report
- Sumo's Pop-up Conversion Rate Benchmarks
- GetResponse's List Building Survey
- OptinMonster's Ultimate Guide to Growing Your Email List
- Extole's Referral Marketing Benchmarks Report
- Vyper's Ultimate Guide to Running a Successful Contest